The Shift
Commercial Excellence · Powered by AI
Aclaire builds AI plugins that cut the commercial admin holding your team back — from CRM updates and proposals to pricing analysis. For SMBs that want to grow, not just get by.
01 — The Cost of Admin
Sales reps update CRMs instead of calling prospects. Proposals take days when they should take hours. Pricing decisions run on gut feel and last year's spreadsheet. None of this is unique to your business — and all of it costs you in deals you didn't close.
Logging calls, updating records, writing follow-up emails that could have been written in seconds. That's not selling — it's administration wearing a sales team's salary.
Your best people spend two days building a document that looks like last month's document. By the time it lands, the prospect has heard from two competitors who moved faster.
Reps negotiate without real-time margin data. Deals get discounted because no one's sure what the floor is. That's not a sales problem — it's a pricing intelligence problem.
The Shift
02 — The Approach
We design and deploy AI plugins that sit inside the tools your team already uses. Each one targets a specific commercial bottleneck — CRM admin, document generation, pricing intelligence. We don't leave until you can measure the difference.
Every plugin we build is tied to something that's already costing your business — lost selling time, slow proposals, margin leakage. No technology for technology's sake. Ever.
Your CRM, your document templates, your pricing data. We build around your existing stack — not a replacement that takes a year to adopt and two years to regret.
We don't hand you a strategy document and walk away. We stay until the thing is in your people's hands, working, and producing results you can put a number on.
Training, documentation, ongoing support if you want it. Your team runs it — we step back. The commercial advantage keeps compounding long after we've gone.
03 — The Plugins
Each plugin targets a different part of the commercial workflow. Deploy one, or build towards all three — each one pays for itself independently.
Auto-log calls, generate personalised outreach, and run follow-up sequences — without your reps touching the keyboard. Works with Salesforce, HubSpot, and Microsoft Dynamics.
See how it works →Generate proposals, tenders, and contracts at the push of a button. Branded, accurate, and populated from your CRM data — ready to send in under two hours instead of two days.
Real-time margin intelligence for every deal. AI-powered deal scoring, discount analysis, and pricing recommendations so your reps negotiate with data — not instinct.
The Difference
04 — The Results
Before you commit to anything, we spend two weeks — at our expense — looking at your business. At the end, you'll have a clear, one-page picture of where a commercial excellence plugin can help, what it would cost, and what you'd get back. In money. In weeks. No jargon.
Their service teams were buried under repetitive questions. We found the worst three bottlenecks, built one simple AI assistant, and put it in front of 340 staff. No fanfare. No reorganisation. Just shorter waits for customers — and more time for their people to solve the problems that actually needed a human.
From signing an agreement to the thing being in your people's hands and working. Not quarters. Weeks.
05 — How We Work With You
Two weeks. No cost. We spend time with your leadership and your teams, understand what's actually hurting the business, and point out where AI could realistically help. If there's nothing worth doing yet, we'll say so.
We pick the single best opportunity and put it on one page: what AI would do, what it would cost, what you'd get back, and what could go wrong. No buzzwords. You decide whether to go ahead.
Six to twelve weeks. Sleeves up. Our team works alongside yours, tests everything properly, and puts the new tool in your people's hands — not a demo screen. You see real use, not a pitch.
Training. Simple instructions. Ongoing check-ins if you want them. Your team runs the system — we step back. The benefit keeps growing long after we've gone.
Start Here
Two weeks of our time. At our expense. We look at your commercial workflow — CRM, proposals, pricing, follow-up — and come back with a one-page picture of which plugin would deliver the fastest return. No jargon. No obligation.
Takes 2 minutes to request · 100% confidential · NDA on request · No obligation
We'll be in touch within two working days to arrange a first conversation — just a friendly call, in plain English, to understand your business. Keep an eye on your inbox.